02
The Opportunity — What Members Still Can't Do Digitally
Court & Facility Booking
Tennis, squash, pickleball, billiards, basketball — all require calling 6543 5725 during office hours. No evening or weekend self-service.
📞 Phone only
Function Room Booking
Heron, Falcon, Corvette, Oriole 1 & 2 — members must call, email, or WhatsApp the events team to check availability.
📞 Phone / Email
Profile & Self-Service
Address changes, contact updates, dependent management — all require calling 6540 8555 or visiting the Membership Centre in person.
🏢 In-person / Call
Digital Member ID
Lost card? Visit Membership Centre, pay $10.80, wait for replacement. No digital alternative for quick member identification.
🏢 In-person only
Event RSVP & Ticketing
Events are announced but there's no in-app RSVP, attendance tracking, or digital ticketing. Manual headcounts and email sign-ups.
❌ Not available
Loyalty & Rewards
Members pay $2K–$8K+ in entrance fees plus monthly subscriptions — but there's no points system, no engagement rewards, no loyalty programme.
❌ Not available
03
Progressive Roadmap — Phase by Phase
1
Phase 1 · App Evolution
Make the App Worth Opening Every Day
Evolve the existing app from an information channel into a personal membership hub. No new infrastructure — purely software enhancements on the foundation we've already built.
e-Membership CardDigital card with photo, name, ID, tier, expiry. Always in their pocket — no more lost cards or $10.80 replacements.
Profile & Self-ServiceView & update personal details, dependents, contact info. No more calling the Membership Centre.
Smart NotificationsRenewal reminders (60/30/7 days), birthday greetings, maintenance closures, personalised event alerts.
Club Directory & FAQSearchable facility hours, dress codes, guest policies for Changi & Kranji. Deflects front-desk queries.
Family & DependentsView linked family members, supplementary cards, eligibility. Spouse & children under 21 at a glance.
Structured AnnouncementsCategorised & filterable — F&B, Sports, Social, Maintenance. Not a single news feed.
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📋 Directory
🔍 Search facilities...
Changi
Kranji
Swimming Pool7:00am – 8:30pm · Closed Mon AM
Tennis Courts7:00am – 10:00pm daily
Fitness Centre7:00am – 9:30pm · Wed till 8:30pm
Bistro Bowl11:00am – 9:30pm
Golf Reception6:45am – 5:15pm daily
Home
Card
Book
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Club Directory
9:41⚡ 87%
📰 Announcements
All
F&B
Sports
Social
New Weekend Brunch Menu
Fairway Bistro · 8 Mar 2026
F&B
Tennis Tournament Registration Open
Sports Dept · 5 Mar 2026
Sports
CNY Eve Celebration Dinner
Events · 1 Mar 2026
Social
Home
Card
Book
More
Announcements
← Swipe to explore →
AI
Smart notification delivery — each member gets updates when they're most likely to engage, not a fixed blast time. Content ranked by personal relevance based on facility usage patterns.
→
Unlocks: Members use the app daily — you now have an engagement platform
2
Phase 2 · Self-Service & Booking
Replace the Phone Call with One Tap
Every call to 6543 5725 is a member who wished they could just book it themselves. This phase digitises the highest-friction member journeys across all 30+ facilities.
Court & Facility BookingTennis, squash, pickleball, billiards, basketball, swimming lanes — calendar view, time slots, instant confirmation. 24/7.
Events RSVP & TicketingBrowse events, RSVP, add to calendar. Automatic headcount. No more email sign-ups.
Waitlist & Auto-ReleaseFull slot? Join waitlist. Cancellations auto-notify next in line. No-shows release after 15 min.
Family BookingPrincipal member books for spouse & kids. Linked accounts, shared calendar, family scheduling.
Feedback & RatingsPost-visit ratings per facility. Management gets a real-time pulse on service quality.
Management DashboardBooking analytics, peak hours, utilisation rates — data to inform staffing, maintenance, and planning.
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📅 Book Facility
🎾 Tennis Court 1
Changi · Outdoor
M
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F
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17
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AVAILABLE SLOTS — Sat, 22 Mar
9:00 – 10:00 AM
2 courts available
10:00 – 11:00 AM
1 court available
11:00 – 12:00 PM
Fully booked
Book Now
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Facility Booking
9:41⚡ 82%
🎫 Events
🍷 Wine Tasting Night
Sat, 29 Mar · 7:00 PM · Fairway Bistro
23/30 spots
RSVP
🏊 Family Swim Day
Sun, 6 Apr · 10:00 AM · Changi Pool
18/40 spots
Registered ✓
🎤 Karaoke Night
Fri, 11 Apr · 8:00 PM · Resort Bowl
12/20 spots
RSVP
🎳 Family Bowling Bash
Sun, 20 Apr · 2:00 PM · Resort Bowl
8/24 spots
RSVP
Home
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Book
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Events & RSVP
← Swipe to explore →
AI
Proactive booking nudges — "You usually play tennis Saturday mornings. This Saturday is 60% booked — want to reserve now?" Dynamic availability adjusts for historical no-show rates per facility.
→
Unlocks: Intent data — you know what members want to do, not just who they are
3
Phase 3 · Loyalty & Engagement
Reward Members for Being Members
Members pay thousands in fees but get nothing back for their engagement. A points system doesn't need payment integration — it rewards activity, not spending.
Activity-Based PointsEarn for: bookings, events, feedback, daily check-ins, referrals. No payment system required.
Rewards CatalogueRedeem for: priority booking, event tickets, merchandise, F&B vouchers. Manual fulfilment to start.
Member TiersBronze → Silver → Gold by engagement. Tier badge on e-card. Higher tiers get early access, priority waitlists.
Challenges & Gamification"Visit 3 facilities this month" or "RSVP to 2 events" → bonus points. Drives underused facilities.
Referral ProgrammeShare link → new member joins → both earn bonus points. Fully trackable in-app.
Engagement AnalyticsWho's most active? Who's disengaging? Which facilities drive loyalty? Data for smarter management.
← Swipe to explore →
AI
Churn prediction — flag members going inactive before renewal. "Member X: activity dropped 70% in 2 months, renewal in 45 days." Trigger personal outreach. Behaviour-cluster based recommendations — gym members get different nudges than golfers.
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Unlocks: Behavioural data — you can influence member behaviour, not just observe it
4
Phase 4 · Community & AI Concierge
From App to Personal Club Concierge
With active daily usage, loyalty engagement, and rich booking data — the app becomes the social fabric of the club. AI ties everything together into a personal concierge.
AI Club Concierge"What's happening this weekend?" "Is the pool busy?" "Book tennis Saturday 9am" — conversational, instant, 24/7.
Interest GroupsGolf kakis, swimming parents, wine club, mahjong — opt-in communities with group updates and coordination.
Personalised Home ScreenAdapts per member. Gym regular sees availability. Parent sees kids' classes. Golfer sees tee times.
Member Noticeboard"Looking for golf buddy", "Selling event tickets" — member-posted, staff-moderated, community-powered.
Event GalleriesPost-event photos and highlights. Builds community and gives management content for promotions.
AI-Assisted CommsAI drafts renewal reminders, promos, "we miss you" messages. Staff reviews & approves — 10× faster.
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Good Morning, Ahmad
☀️
31°C · Sunny
Perfect for outdoor sports
Perfect for outdoor sports
NEXT BOOKING
🎾 Tennis Court 1
Tomorrow · 9:00 AM · Changi
2,450
Points · Silver
3
Active Bookings
📅
Book🎫
Events⭐
Rewards📋
DirectoryFOR YOU
New HIIT Class — Every Thu 7pm
Based on your gym visits
Home
Concierge
Groups
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Personalised Home
9:41⚡ 68%
👥 Groups
🔍 Find a group...
Golf Kakis248 members · Active
Join
Swimming Parents89 members · Active
Joined ✓
Wine Club156 members · Active
Join
Tennis League72 members · Active
Join
Mahjong Kakis134 members · Active
Join
Home
Concierge
Groups
More
Interest Groups
← Swipe to explore →
AI
The concierge learns from every interaction across all phases — preferences, booking history, loyalty tier, social connections. A truly personal club experience at scale, available 24/7.
→
Unlocks: Proven adoption & rich data — the business case for hardware investment
5
Phase 5 · Hardware & Full Integration (Future)
When the Club is Ready to Go Full Digital
With high app adoption and rich data from Phases 1–4, the business case for hardware integration becomes undeniable. QR access, F&B ordering, and cashless billing complete the picture.
QR Access Controle-Card becomes a live QR pass. Scan at gantries, doors, pools — replacing the physical card entirely.
F&B OrderingScan at table → menu → order → charge to member account. Across all 7 dining venues.
Cashless BillingAll spending on one account. Monthly consolidated statement. Pay via app.
Guest QR PassesMembers generate temporary QR for guests. No more paper guest forms at reception.
Access AnalyticsReal-time occupancy, peak-hour prediction, anomaly detection across every facility.
POS IntegrationPro-shop, bowling, karaoke, minimart — unified billing across every revenue point.
04
What This Covers at NSRCC
05
Why This Order Matters
Each Phase Funds & Justifies the Next
1
Members OPEN the AppIdentity + information → daily engagement established
2
Members USE the AppBookings + self-service → front desk load drops, intent data flows
3
Members are REWARDEDLoyalty + gamification → retention improves, behavioural data grows
4
Members CONNECTCommunity + AI concierge → the app becomes indispensable
5
App Runs the CLUBQR access + payments + F&B → full digital transformation, justified by data
06
Proven with Singapore's Largest Clubs
National Service
HomeTeamNS
Digital membership and club management platform for the Home Team NS community — serving Ministry of Home Affairs NSmen across multiple clubhouses island-wide.
National Service
SAFRA
Powering the digital experience for SAFRA — Singapore Armed Forces Reservists' Association — with multiple club locations and a broad range of recreational facilities.
Automobile Association
AAS Singapore
Digital membership platform for the Automobile Association of Singapore — modernising member services, benefits management, and engagement for one of Singapore's oldest associations.
07
Why Skubbs
We Already Know NSRCC
Skubbs built the NSRCC mobile app that members already use across iOS and Android. We understand the club's operations, membership tiers (Ordinary & Associate, Full & Basic), family structures, and facility landscape across both Changi and Kranji. This isn't a cold start — it's the next chapter of a partnership.
Built the NSRCC App
HomeTeamNS · SAFRA · AAS
Club & Resort Specialists
Progressive Delivery